Are you thinking about expanding into Germany? It has many benefits for Belgian businesses with it being the largest economy and home to the biggest population within the European Union. While it is a global power and highly industrialized nation with its famed ‘mittelstand,’ it is a federal state, home to 16 different regions as well as has significant differences between east and west. Culturally, Germans are risk adverse, conservative and believe it or not, prefer doing business in German! 

‍

To help you to better understand and start navigating the German market, join our next Scaleup Vlaanderen Masterclass focused on Germany. Whether you’re active in Germany or only thinking about it as a possible place for expansion in the future, this Masterclass will be of immense value for you. This session will be co-led by Andrew Herweg, internationalization officer at imec.istart and a German market expert (to be named soon). Following the Masterclass, participants will have a 1-2-1 session with the leaders of the Masterclass to enable specific feedback on a company-by-company basis.

‍

Learning Objectives

1. Increase your understanding of how to expand into new markets. This includes budgeting, how to structure your time and efforts, and identifying opportunities.

2. Learn how to critically analyze new markets that suit your business.

3. Starting, stopping or doubling your efforts in Germany.

‍

After this session you will have:

‍

1. Get unique insight on the German buyer persona.

2. Understand where are sector & industry hot-spots.

3. Understand what actionable steps your business needs to take to ‘localise’ for the German market.

4. Understand what tools and organisations are there to help with your expansion.

5. Specific insights on the ‘internationalization’ process applicable to the German but other foreign markets you’re exploring for the future.

‍

‍

Target Audience

Founder or CEO (the person in charge of sales, partnerships or business development)

Business Development Lead

Sales Lead

Marketing Lead

Partnership Lead

‍

Coach

Andrew Herweg - Internationalization Officer at imec.istart.

‍

Preparation

Prepare three to five questions you want answered during the workshop or during the 1--1 session to ensure maximum value for your business.